Former Olympic figure skating champion Yuna Kim has been selected to promote the beauty of the hanbok, the traditional Korean garment.
Figure skating queen Kim Yuna is taking the lead in promoting the hanbok abroad. Former Olympic figure skating champion Yuna Kim will oversee the promotion of the beauty of the hanbok, the traditional Korean garment, as part of a government project supported by the Korea Craft & Design Foundation (a public organization that promotes craft and design culture in Korea). The partnership with the Korean Ministry of Sports, Culture, and Tourism will see it promote this delicate craft by engaging in promotional and marketing activities with ten hanbok companies selected through a tender process.
Promoting the charm of the hanbok
The project aims to promote the qualities and charm of the hanbok beyond Korean borders and open new markets abroad through collaboration between hanbok designers and artists of the Korean cultural wave (known as “Hallyu”). Kim, who has been a UNICEF Goodwill Ambassador since 2010, was chosen for her elegant beauty that will enhance the charm of the hanbok. She follows in the footsteps of K-pop groups Brave Girls and DKB, who have previously participated in the Hanbok Project. They are introducing the garment to the world through a digital advert, which will be shown in Times Square, New York. The former Olympic figure skating champion said she was happy to actively promote the traditional Korean garment, the hanbok!