Clubs, ski resorts, wine… Since his retirement, the ex-Spurs manager has invested in very different fields. Let’s look at his new empire.
Since his career ended in 2019, Tony Parker has not been idle. The basketball player began to build up his activities at the start of 2004, with investments in sectors sometimes very distant from basketball.
Sport as a driving force
The first steps of this serial investor were made on familiar grounds. He bought his first training club, Paris Basket Racing, in 2004, but quickly sold it to acquire a large-scale franchise, ASVEL, in 2009. With ASVEL, he won 4 French basketball championships and joined OL Groupe, the Lyon soccer club holding company.
It was also in Lyon that he created his sports-study campus, the Tony Parker Adéquat Academy, designed to help young people find employment through their passion for sports. On this solid foundation, he created Infinity Nine Promotion in 2016, the company through which he manages all his assets in France.
Real estate to diversify
The deals keep piling up. In 2019, he acquired a 76% stake in the Villard-de-Lans ski resort. This diversified investor does not hesitate to surprise. After horse racing, the creation of a media division (Infinity Nine Media), and a consulting agency with Teddy Riner (T&T), his latest move is the purchase of the prestigious Var wine estate Château La Mascaronne. A new string in his entrepreneurial bow.