Sugarpova, Maria Sharapova’s sweet conversion

Maria Sharapova launched her own brand of “reasonable” sweets 10 years ago. Sugarpova is distributed in a dozen countries and offers, in addition to sweets, a whole range of derivative products.

In 2013, when she launched her candy business, Maria Sharapova was the highest-paid sportswoman in the world with a combined income of 29 million dollars (of which 23 million came from her extra-sport activities). She is as successful in the business world as she is on the court. Sugarpova is a popular brand of sweets, but also of related products such as clothing, jewelry, and other accessories. The player promotes a variety of the brand’s products on her many trips to the WTA Tour. 

A business success worth $195 million

Every opportunity is good to be an ambassador for her successful brand: a tasting workshop for her new sweets is held alongside the traditional autograph session. It is said that the former Russian champion loved her business project so much that she thought of changing her last name to Sugarpova during the 2013 US Open to promote it! Retired from the courts in 2020, the five-time Grand Slam champion now manages the Sugarpova brand and oversees the Maria Sharapova Foundation. The company is now valued at nearly $195 million. In addition to running her businesses, she remains in the media spotlight: at fashion shows or as a sports commentator.

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